Carousel or reel
The two formats do different jobs. Reelelle plans include both: 1 to 4 carousels and 4 to 12 reels a month.
Carousel
Content to read and save. Customers swipe at their own pace, come back to it and send it on.
- A step-by-step how-to
- Two options compared
- An answer to a common question
Reel
Content to watch. Motion, process and results that say more on screen than in text.
- How we make it
- Before and after
- New in
How to build a carousel, slide by slide
- 1
A cover with a promise
One sentence: three things, five questions, how to choose. Large text that still reads as a thumbnail.
- 2
One idea per slide
A short title and one or two sentences. If a slide needs reading twice, split it in two.
- 3
Numbers and a fixed layout
Numbers and a repeating layout show how much is left and invite the next swipe.
- 4
A photo of your offer
A photo of the product or the finished job says more than a stock icon.
- 5
A last slide with a call to action
Save it, send it to a friend, message us for a quote. One call, not three.
- 6
A caption under the carousel
Repeat the key point in the caption, because not everyone swipes to the end.
Example: a how-to carousel for a café
Three things you can taste in your coffee
Freshly ground beans
We grind right before brewing, so the aroma ends up in your cup.
Milk steamed, not boiled
Smooth foam tastes sweeter and blends better with the espresso.
Served straight away
The pattern and the taste are at their best in the first few minutes.
Save this and come for a taste
Today's coffee is waiting at the bar.
@your.cafeA cover with a promise, three slides with one idea each and an ending with a call to action. The photo moves slower than the slide, so the carousel reads as one story.
- Cover: three things you can taste
- Slides 2 to 4: one thing per slide
- Last slide: save it and come and try
Example on stock footage.
Carousel sizes and formats
This is how we prepare the files. Every slide in one carousel has the same format.
| Platform | How it is posted | Size | Watch out for |
|---|---|---|---|
| a carousel of photos or videos, up to 20 slides | 4:5, 1080 × 1350 px | the first slide is the cover in the feed and in the profile grid | |
| a post with a PDF document, one page per slide | 4:5, 1080 × 1350 px or 1:1 | a published file can't be replaced, only posted again |
Carousel topics people save
A step-by-step how-to
How to choose, how to prepare, how to look after it. Customers save it to come back when they buy.
A comparison
Two options customers mix up, side by side: when to pick one, when the other.
Common questions
Five questions you hear every week, with short answers.
Mistakes to avoid
What not to do before a visit, when ordering or at home after the service.
What working with you is like
From first contact to delivery, one slide per stage. It removes doubts before the first order.
A finished project
Problem, solution, result. It shows how you work better than a list of services.
LinkedIn carousels: a PDF document
On LinkedIn you add a carousel as a document: one PDF file in which every page is a slide. It works well for business content: how you work with clients, a checklist, a project write-up. At Reelelle a carousel is designed once, in 4:5, and in the client panel you can download it as a PDF ready for LinkedIn.